Not sure what I think of this. Right now, one of the main things that a NY publisher can give you is their distribution chain. Print still makes up a lot of sales, and it’s almost impossible to get into physical bookstores in a wide release without a large publisher.
Selling with the intention that it will be ebook only means you lose out on this. Granted, a solid editor is worth some amount. Marketing for a book like this basically will boil down to “We will pay Amazon/iBooks to give good placement for the novel.” Publicity will be non-existent. (They aren’t going to put you on tour or bring you to BEA for an e-original.)
I’m entrenched in NY publishing, and feel they’ve done right by me, so I’m not one of these “you MUST self publish” types. However, something about this posting makes me uncomfortable. Perhaps it’s because they look like they’re specifically seeking people who don’t know much about the business, and might not understand a horrible contract if offered one. Then again, I might be too wary.
So, to break this down. As much of an opportunity this is, there’s still some stuff not right about it because it won’t ever be in print? Crap, back to the long arduous path of writing and publishing. Once you think the skies have opened up, you find it’s full of lightning.
What I’m saying is that this might not be better than just publishing the book yourself in ebook form. It COULD be better, but it’s not a slam dunk.
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