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Interview #622: Reddit AMA 2011, Entry #9

Angry Caveman Lawyer ()

I am not gonna lie, before you were chosen to finish up tWoT, I had no idea who you were. After reading your first addition to that series, I now have every book you’ve put out. I doubt I’m the only one out there like this, do you feel like your own sales have doubled/tripled/petered-off/declined/diminished/are no more primarily due to tWOT and Jordan’s untimely passing?

Brandon Sanderson

It’s hard to separate these days. However, I got to huge boosts. When the announcement was made, all of my books jumped up to having ‘first week’ sales again. Most entertainment mediums follow the same slope. Huge first week sales, then a tapering off on a steady curve. (Sleeper hits and new books by first time authors don’t follow this.)

When The Gathering Storm came out, I got another big boost, which was again a kind of ‘First week’ sales thing—though in that case, the bigger boost came around Christmas. It seemed that people bought The Gathering Storm , read it, thought about it, then asked for one of my books for Christmas.

In the long run, it’s going to be very hard—as I said—to separate how many readers tried me out because of the Wheel of Time. As books take on lives of their own (as Mistborn did) they gain a readership through word of mouth. However, how much of that ‘taking on a life of its own’ happened because of the initial WoT boosts?

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