Later, I was sitting elsewhere in the bookstore further perusing, and noticed that Harriet, his wife, was seated reading through a book from the shelves. Several fans stopped by to obtain her signature next to Mr. Jordan’s, to which she pleasantly assented. One individual asked her what she thought of the importance of book signings—did it really sell that many more books? She responded that book signing tours were really only profitable when you hit the really big leagues. Unless you are very popular author, you would often find only five or so people at the signing, which was very humbling to a writer.
In the case of this tour, the publisher was gunning for the number one spot on the New York Times list. To generate such a rating, it helped to have a big book signing tour. In nearly every location so far, a reporter had been present, which bolsters the appearance of popularity of the novel in the media’s eyes. Additionally, the book signings give the author some human connection to his readers. Mrs. Rigney stated that writing is “one of the loneliest occupations, in which you stare at a white screen and make black things appear” all day long. Harriet further commented that BN.com had sold over 70,000 copies of Crossroads of Twilight on the first day of release.
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