Your fan interaction through Magic: The Gathering and airport book signings: planned, or more like luck?
It’s a little of both. The signing in airport thing, I lucked into. I just started doing this, and then the Twitter response was so amazing. I’m like, “Well, I’ve got to get things to hide in these.” People were buying tickets and going through and buying books, and then getting their tickets refunded to go in and get these books. And so, I’m like, “My goodness, I’ve gotta do stuff with this.” And so now I hide little goodies in there—nothing amazing, though. But they’re fun, they’re just little things.
And I started doing the Great Hunt, which I did for the Wheel of Time, which if you aren’t familiar, this is where I hide something in the books in the airport that has a code on it. We’re going to do this for Steelheart , actually—my next book. There are going to be these cool things that we printed off just for Steelheart —I’m not going to tell you what they are, but they’re awesome goodies. I’m going to hide them in books–not just in airports but around—and then they’ll have a code on the back. And the code will take you to a password-protected part of my web site, where you get a free story. And the more codes that get inputted, the more content will unlock on that page. Then on your little code it’ll say, “You can share this with your friends, don’t post it online, but you can direct message people.” So, just keep the fun going. And so anyone who finds this can then share it with all their friends, and they can go read the story. And when you find yours, you’ll be able to post a message on the board the first time you put in the code, and then everyone else who puts in the code can just see the stuff. More of them will unlock, and it’s going to be this fun thing that we can do together. And this is just completely accidental.
Magic: The Gathering actually came about because of Jim Butcher. Jim Butcher LARPs with his fans. And he was telling me once that this LARPing thing–it was wonderful because when you go to a signing, it’s all so kind of formal, and people get like a couple seconds to talk to you. And everyone’s like . . . awkward–you’re awkward, they’re awkward. He said, “I found that doing something that was just my nerd hobby allowed for a natural interaction.” I thought, “That is awesome. I want to do something like that.” And I’ve always been a Magic: The Gathering addict, and so I just started playing Magic at cons, but because of Butcher’s advice. And it’s been great because even people who don’t play Magic know that during that time, you can come talk to me. And it’s not going to be me across the table. It’s going to be me shuffling my cards and geeking out because I drew a mythic or something like that.
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