wotwiki
Interview #1029: Mormon Artist: Interview with Brandon Sanderson, Entry #5
Nathan Morris
How does your website fit into your work as a writer?
Brandon Sanderson
I want to do the things for my readers that I wish I had had as a reader, and the Internet gives us this wonderful opportunity to do them. We really couldn’t connect with readers in the same way before. The other thing is that fantasy is a small-selling genre compared to some others. That may surprise people because it’s so popular, but it’s only popular among readers. It’s not as popular among non-readers. Most people who buy books are buying either romance novels (most often because they buy only those kinds of books or they’re grabbing something as they move through the airport) or they are buying a non-fiction book because it was suggested to them, and it tends to be the only book they buy that year. Because of all this, we fantasy authors depend on loyal readers who buy all of our books. We may have a smaller fan base, but our fans are much more dedicated, much more loyal. If fantasy readers really like an author, they will search out books by that author and read everything that they’ve produced. They will support you. They’ll even buy the books in hardcover if they really like them. Because of things like this, I think it’s appropriate to do a lot of outreach to readers—to give them a lot for their money. I mean, if someone buys one of my books in hardcover, that’s almost thirty bucks they’re spending, and I feel like I should do whatever I can to make that book the best experience for them possible.
My number one goal is always to write a really fantastic book. But I can give some added value by saying, “Here are chapter-by-chapter annotations,” which are kind of like a director’s commentary on a DVD; or if you’re an aspiring writer yourself, “Here are some drafts so you can see how this book progressed and how I came up with the plot.” All of these are things that I want to do to reward the people who are willing support me and actually go out and find my books. In a lot of ways, I think about it like this: in the past, for an artist to survive, they would have to have a wealthy patron. The patron would financially provide their living so that the artist could create this great art. We do a lot of the same things now, except the patron is the buying public. All the people that read my books are my patrons. It’s because of them that I get to do what I love for a living. I feel indebted to them, and I want to make sure I give them everything to enhance their reading experience.
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